Delta Cappuccino is a well-established product, but shifting habits and younger audiences called for a new visual approach. I developed the creative concept and visual direction for a campaign designed to reposition the product with a more expressive and contemporary identity.

The goal was to transform cappuccino from an everyday drink into a bold visual statement — something that feels vibrant, confident and relevant. The project explores a retro-inspired universe built through AI-generated environments and detailed post-production, creating a cohesive and playful visual system around the product.

This approach allowed the brand to reconnect with younger consumers while maintaining its iconic recognition.